Lucas Miller PHX Social Authority CoordinatorAs a proud graduate of Washington State University’s Edward R. Murrow College of Communication, Lucas Miller has adapted his roots in journalism to the field of content marketing. As a social authority coordinator at McMURRY/TMG, Lucas utilizes targeted social strategies to help build organic domain authority for a wide array of websites. The heart and soul of his approach to social media: To build web authority, you must use social signals to present your website as a beacon of thought leadership. Lucas spends his off hours trying to fight his hopeless addictions to Twitter, Google+ and college football. View on Google+View on Twitter It’s truly being able to stand behind what we do. Every agency is going to say it’s the best — us included. As I recap my day while driving home each evening, I realize why we actually are.