Liz Buffa NYC VP Strategic ContentAs VP of Content in NYC, Liz manages a talented creative team, collaborating on big-picture strategies and fussing with day-to-day details. Previously, she spent more than a decade at American Express Publishing, where she led a team that created custom content-rich programs for dozens of clients. In other past jobs, she's done everything from helping to launch an educational website to teaching writing classes. She is also the author of seven books, admits to reading grammar blogs and books "for fun" and loves a good puzzle. View on Google+ My favorite part is building something from scratch: hearing about a client's objectives and coming up with an innovative idea that's going to help them get where they want to be.