NEW YORK, August 12, 2014 – McMURRY/TMG has named Manoj Aggarwal Vice President of Digital Strategy. Aggarwal has spent the last 14 years helping more than 80 brands navigate the increasingly complex and challenging digital landscape. Aggarwal has worked on behalf of companies including American Express, AOL, Time Warner, AT&T, Walmart, GSK, P&G, Subway, Kohl’s, Cablevision, JetBlue and more, providing strategic guidance and as an adviser for developing insights and marketing programs.
At McMURRY/TMG, Aggarwal will focus on establishing the agency as the leader in creating integrated digital content experiences. “McMURRY/TMG is creating the kind of digital content experiences that move audiences toward client objectives,” says Aggarwal, who added, “We need to be doing it in a way that others in the industry point to as being best-in-class.”
Most recently, Aggarwal worked as a consultant for Fluere Management Consulting, where he primarily focused on the Showtime Networks account, developing opportunities to use existing data sets to drive improved marketing and media efficiency and performance. Additionally, Aggarwal served as the Head of Strategy at A Hundred Miles An Hour, a start-up agency, where he built an internal team of creative professionals, technologists and media planners to execute various client programs. Prior to that, Aggarwal was leading the re-envisioning of the digital strategy for various P&G brands.
“We’re excited to welcome Manoj to our team and look forward to seeing him have significant impact on many client initiatives,” says McMURRY/TMG Chief Strategy Officer James Hill. “As our agency’s client roster grows, Manoj’s skill set as a digital strategist and his experience with clients from an array of verticals will add tremendous value.”
McMURRY/TMG (McMURRYTMG.com) is a leading content marketing agency in the U.S., dedicated to delivering strategic, transformative brand experiences that engage customers and drive measurable results. Its 280 staff members are located in four offices in New York, Arizona and Washington, D.C., and they work together to help clients extend brands, boost engagement, build communities and deliver revenue through powerful, meaningful content. Clients include industry leaders such as Cleveland Clinic, UPS, Marriott, American Society of Association Executives, Independent Insurance Agents & Brokers of America, Inc., American Optometric Association, The Ritz-Carlton, and Amtrak.
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Rebecca Loveridge; 202-530-8076