NEW YORK, August 18, 2014 – McMURRY/TMG continues to invest in the growth area of large hospitals and health systems with the addition of Gregg Radzely as SVP, Business Development—Healthcare.
The content marketing agency already partners with some of the country’s leading hospital systems, including Cleveland Clinic, Johns Hopkins, and Duke Medicine. In his role, Radzely will lead efforts to bring targeted, innovative, and strategic content marketing to life for even more healthcare brands across the country.
Radzely brings to the team industry experience, knowledge, and a strong network to better understand the challenges facing marketing leadership at large hospitals and health systems. He has many years of sales, marketing, and business development experience at Johnson & Johnson, Cline Davis & Mann, and Group DCA (a PDI company).
Most recently, at Group DCA, Radzely focused on national business development for digital and multichannel marketing solutions within the pharmaceutical and biotech sectors. He was very involved in leading content development campaigns for healthcare professionals focused on 1:1 personalized engagement. Many of these programs targeted specific professionals at large healthcare systems, hospitals, and medical centers. In addition, he worked on a number of consumer content marketing projects with a focus on education, adherence, and the changing landscape of healthcare economics and reimbursement.
Radzely has an MBA from the University of Connecticut and a BS from the University of Michigan.
“We’re looking forward to tapping into Gregg’s expertise in the healthcare industry,” says McMURRY/TMG Chief Marketing Officer Keith Sedlak. “We work to bring leading content marketing solutions to our country’s biggest healthcare brands, helping them to engage patients, prospective patients, and caretakers. I know Gregg will be an integral part of the effort to grow our business.”
“I am excited to join the McMURRY/TMG family as they continue to build on their success as a content marketing powerhouse,” said Radzely. “I look forward to delivering effective brand experiences within the hospital and healthcare industry and building meaningful relationships along the way.”
McMURRY/TMG (McMURRYTMG.com) is a leading content marketing agency in the U.S., dedicated to delivering strategic, transformative brand experiences that engage customers and drive measurable results. Its 280 staff members are located in four offices in New York, Arizona, and Washington, D.C., and they work together to help clients extend brands, boost engagement, build communities, and deliver revenue through powerful, meaningful content. Healthcare clients include leading brands such as WebMD, the American Diabetes Association, Cleveland Clinic, Johns Hopkins, University, and Duke Medicine.
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Rebecca Loveridge; 202-530-8076