WASHINGTON, May 7, 2014 – McMURRY/TMG has named Erica Pyatt Director of Business Development, Associations. Pyatt brings with her 10 years of business development and communications management experience, along with a deep understanding of the association community. McMURRY/TMG is a longstanding partner of the association community, with more than 30 years of experience managing new media products and creating original content for its clients, including ASAE, IIABA, AOA, NAIS and many more.
Pyatt was most recently Associate Publisher, Finance, at GOVERNING Media, where she oversaw business development strategy for financial services, consulting firms and associations. Additionally, Pyatt served as a liaison to the editorial and events teams working on finance-related content.
At McMURRY/TMG, Pyatt will focus on developing a strategy for targeting the association category and bringing in new association clients. She plans to provide the associations industry with content marketing resources and learning. “We’re looking forward to tapping into Erica’s expertise and creativity,” says McMURRY/TMG Chief Marketing Officer Keith Sedlak. “As our partnerships within the association community continue to grow, she will be an integral part of maintaining and developing those leads.”
“I am excited to join the McMURRY/TMG family as they continue to build on their success as a content marketing powerhouse. While my previous role was focused primarily on business development of financial services clients, I look forward to connecting with and building relationships within the associations community in Washington and beyond,” says Erica.
Prior to GOVERNING, Pyatt was the Media Director at Fenn Communications Group, a boutique advertising agency in Washington, D.C., focused on federal elections and issue advocacy.
McMURRY/TMG (McMURRYTMG.com) is a leading content marketing agency in the U.S., dedicated to delivering strategic, transformative brand experiences that engage customers and drive measurable results. Its 280 staff members are located in four offices in New York, Arizona and Washington, D.C., and they work together to help clients extend brands, boost engagement, build communities and deliver revenue through powerful, meaningful content. Association clients include industry leaders such as American Society of Association Executives, Independent Insurance Agents & Brokers of America, Inc., American Optometric Association, National Association of Independent Schools and the Consumer Electronic Association.
# # #
Rebecca Loveridge; 202-530-8076